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Notabag emerged as a solution to a specific, real-life problem; tote
bags are impractical on a bike. From there came an idea and ultimately
design that eventually became Notabag - the original tote bag-backpack
hybrid. It is such a simple and clever design, a stylish bag which
transforms from a bag to a backpack with a single pull on the straps. 

The company combine aesthetic, practical and eco-concious design with
high quality, long-lasting materials. They choose to collaborate with
small factories with good working conditions.