Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike. From there came an idea and ultimately design that eventually became Notabag - the original tote bag-backpack hybrid. It is such a simple and clever design, a stylish bag which transforms from a bag to a backpack with a single pull on the straps.
The company combine aesthetic, practical and eco-concious design with high quality, long-lasting materials. They choose to collaborate with small factories with good working conditions.